Turn your knowledge into a scalable digital offer
I help agencies and founders transform from traditional service providers into strategic partners. By turning their core expertise into a compelling offer, they can deliver scalable, outcome-driven solutions that attract dream clients and retain them longer.
Do any of these relate?
You work with bad fit clients on uninspiring work because you need the money to keep the lights on
You're unsure what angles to use in sales conversations apart from being cheaper than your compeition
You're bogged down working 50+ hour weeks on custom deliverables and 'busy work'
There's no point building a business you hate
Yet so many agencies and consultants feel trapped by what they've built.
Slaves to selling tactical, low-value work to people who don’t respect them or pay them what they deserve.
I know how it feels.
In my early agency days, I was bogged down in low-quality client work because I was desperately trying to grow my monthly recurring revenue.
I would take on clients who wanted us to do their dirty work (like social media "posts," pushing pixels, or writing low-quality blogs).
This type of work wasn't fulfilling for me or my team, and it was impossible to scale due to the high effort it required and the minimal business outcomes it generated.
So we changed...
And stopped talking about our service lines under a generic agency banner.
Instead, we dialed in and focused on the common painful problem our ideal clients had. Once we found it, we built an offer that solved it for people we knew we could generate outcomes for time and time again.
This shifted us away from being like everyone else and into experts that customers wanted to have around.
They started paying us more—a lot more—and they stuck around longer.
Marketing and sales became easier because we knew exactly how to find people with the problem we solved, start meaningful conversations, and convert them into paying customers.
The Wedge is the exact process we used to escape the rat trap of competing on price and speed for low brow grunt work.
It shifted us into an untouchable league of our own that gave us more satisfaction, money and results for our clients.
Our Solution - The Wedge
Use your unique expertise as a Wedge to open space between you and competitors.
Uncover your unique value proposition
In The Flow will audit your current offer, competitors, and marketing strategy to identify what sets you apart in the market.
Turn it into a digital offer
By carefully selecting the best parts of what you do, we’ll shape them into a profitable, tangible digital offer that your dream clients instantly see value in.
Acquire and service clients
Roll out your offer across all marketing and sales assets, learn how to generate conversations, close clients and service them using your new offer.
Start working with clients who value your expertise and input
Weekly coaching and guided implementation calls
A systemised roadmap for you to follow
Direct communication through Slack
What other people think...
Ryan helped me identify, test and navigate organizational change as we developed messaging (and a tighter target market) for our sales and marketing efforts.
He helped build foundational tools that led us to generating more introductory meetings and converting more of those to opportunities.
We have been working with Ryan for the past 6 weeks to build a key point of difference, leaning in on our areas of expertise and creating the content to clearly articulate this to our ideal customers.
Here's what he's helped us achieve to date:
1. Helped realise our unique point of difference
2. Helped us understand who we best serve with our proposition
3. Assessed our calls and helped us optimise our offer
4. Helped us land 2 new epic clients in a single week with a $6k commitment to getting started
Caveat: I am stoked to recommend Ryan but on the other hand I don't want other agencies to sign up with him because we are on to a good thing and I want a clear head start!
In addition, Ryan's content coaching helped us create high-quality content that attracted new leads and nurtured them through the sales pipeline.
The world is full of commoditized services and products, which means lower margins and profitability for business trying to be in the 'me-too' business.
At the end of the day, businesses only care about outcomes ie whether you save them time or money. Ryan's Wedge framework helps you clarify that direction. Highly highly recommend!
But I never wanted to be just another agency. I had to find a different path. Ryan’s framework “The Wedge” was an awesome tool that helped me figure out how to truly differentiate my offering.
His format and questions make you think deeply, and as you work through it, everything starts to click. With so many online resources out there at our disposal, I still haven’t found anything that resembles The Wedge.
It's given me a good platform to stress test my new ideas quicker going forward.
Ryan's 'wedge' framework of articulating the needs/problems of the customers really helped me be able to finalise my pitch as well as cement the business model and pricing model. Thanks Ryan!
My messaging, position and offer. Including how to communicate this to to my audience in the form of my unique POV.
Before this, I was a a little lost, and couldn't stand out as sufficiently.., But really he helped me refine how to cut into the market (my Wedge) - so I can help more of the right people, with what I do best.
When we were navigating to build our Agency business model, we reached out to get Ryan’s help.
Ryan has always gone above and beyond and it’s been invaluable to help identify things like our unique selling proposition and point of difference.
Offer, positioning and sales insights delivered to your inbox
Learn how to build your Wedge
Hey, I'm Ryan.
I was an agency owner for 10 years.
I sold my first agency at 25, then built another and scaled it to $100k MRR in 18 months.
During my journey, I had my fair share of bad clients, low-income months, and doubts about what I was doing.It was a grind…
I remember taking on clients out of desperation, only to have them turn into a nightmare.
We’d have our best months, followed by our worst.
Imposter syndrome would creep in after bad-fit clients churned because they were never the right fit in the first place.
But it didn’t need to be like that - it only happened because I was fumbling through learning how to grow and scale an agency.
Over time, I learned how to avoid these nasty surprises and developed a system I knew worked.
That’s why I started helping others.
To teach them the things I had to learn by trial and error, like:
→ How to build a profitable, fulfilling business that doesn’t feel like you’re constantly on the back foot with sales and delivery.
→ How to set up digital offers that move you away from being ‘fast and cheap’ and toward being ‘in demand and well paid.’
→ How to use content and conversations to turn browsers into buyers.
Working with me you will get 10 years of experience turned into actionable teachings, worksheets, and frameworks that will help you turn your knowledge into a scalable digital offer
👇 Keen?
Frequently asked questions
To ensure fair access to our programs and align our objectives closely with our clients', we give our clients 3 different pricing options. With the first starting at $1950 per month.
Each week includes one guide strategy call lasting an hour, followed by 2-3 pieces of supplementary knowledge link exercises.
On average, participants allocate 2-3 hours weekly to this process.
Typically, our clients begin to see new meetings with their ideal clients within 90 days
Yes you can, if you're a professional services business and what you've read strikes a chord, book a call to apply
You will be working directly with me (Ryan). If you require specific help for copywriting, ads, or website design/builds, I have a team of trusted contractors I can refer you to.