Work with clients
who value your service
In The Flow builds growth infrastructures for digital agencies who want to attract and convert high-paying, dream clients.
Who is this for?
Are you..
Making less profit the more clients you onboard?
Has it..
Become harder to work with dream clients as you've grown?
Do you..
Work with clients who don't value your service because you need the $$$?
If any of the above resonates, you've landed in the right place.
Every agency wants to work with dream clients.
The clients that get life-changing results from working with them.
It’s the thought of the amazing results that excite agency founders and their team. Brag-worthy work that proves to the world how good they treuly are.
Dream clients allow the agency to do their thing! They get out of the way and hand over complete trust and control of the process.
These clients understand they have a problem. Believing wholeheartedly the agency can solve it for them.
The work is fulfilling and profitable for the agency, and transformational for the client.
Dream clients truely value the work their agency does.
Unfortunately, agencies only ever have a handful of them at any one time.
The rest of their clients are Slot Fillers.
Clients that are onboarded just to keep the lights on.
Some of them see an agency as a dustbin - the place where the sh*t jobs are swept into.
Others see the agency as vehicle to demand cheap work based on outputs and tasks.
Slot Fillers distract the agency from growing their ideal client base.
Creating a cycle that is hard to get out of.
They’re forever stuck attracting and onboarding clients that don’t generate the satisfaction and profit they need to survive.
We help agencies get out of that cycle.
Together we build a growth infrastructure that combines market positioning, offer creation and a sales process that consistently attracts and converts high-value, dream clients.
Never work with bad clients again
There are 3 main reasons why agencies have a portfolio of clients that generate them less profit and don't value their work.
No way to stand out in a saturated market
Positioning your agency to be attractive to as many people as possible does more harm than good.
A generic position will force them to work with a competitor, who demonstrates they understand their problem better.
The key to attracting and converting dream clients is to position your offer around a painful problem they have.
No scalable offer
Agencies fall pretty to custom solutions and scope creep all the time.
Different solutions require different expertise, you end up playing a game of “hire more people to deliver the work” just to keep up.
By defining and codifying your agency's offer, you can optimise delivery and resources around your most profitable work.
No consistent message
Messaging debt builds up over time, creating a watered-down tone of voice that confuses ideal clients.
When they land on your website or read your LinkedIn, they’re confused about what you do and how you can help them.
Creating a consistent sales and marketing narrative allows them to easily see what problem you solve for them.
Work with dream clients who pay well and value your work
Optimise profit per client
The #1 profit killer for agencies and consultants is focusing on tactics and billing by hours, projects, or deliverables. This limits your value to the output you produce. This model results in short-term engagements around low-value tactical tasks that produce no income stability for you.
Escaping this cycle requires leveraging your expertise to its fullest extent. By anchoring your offer around strategy, you charge for the depth of your knowledge about a specific problem and the significant impact your strategy brings.
This approach generates more profit per client because you take your clients on a transformative journey that generates game changing outcomes, allowing you to charge a premium for your work.
Consistently attract right fit clients
Engaging with clients who aren't a good fit can quickly lead to stalled growth and burnout. By harnessing and applying your expertise, you attract clients facing the specific challenges you're equipped to solve with your systematic approach.
This strategy not only draws in your ideal clients but also wards off those who would otherwise waste your time.
This means you no longer need to work with less-than-ideal clients just to pay the bills or hold "discovery" meetings with people unlikely to become customers.
Create a niche you own
By constantly producing game changing outcomes with your expertise on an important problem, you position yourself as the go to person for anyone experiencing the problem.
This establishes a niche that's distinctly yours, driving a wedge between you and any other options. This enables you to sell into higher ticket engagements and away from commoditised factors like speed and price.
When someone faces the problem you specialise in, they'll seek you out specifically, recognising your value. This puts you in a strong position to set your own price, as clients are willing to invest in your proven, outcome focused strategy.
How it's done
In Phase 1, we refine your strategy by aligning your niche, delivery method, and messaging.
We'll clarify your unique problem and solution, target audience, develop a scalable service solution, and ensure consistent messaging across all platforms, establishing a cohesive point of view narrative.
After crafting Phase 1, we'll collaborate to kick off all marketing, business development, and sales efforts.
This stage aims to steadily draw in and secure a stream of ideal clients, filling your capacity with high-value engagements.
This stage focuses on optimising your solution to maximise the outcomes you produce for your clients
Your shared goals and incentives means when they win, you win too.
After meeting our initial goals, we'll craft a strategy to protect and grow your earnings, moving beyond just client-based services.
By developing new products and mixed services for passive income, you reduce the reliance on individual clients and enhance finacial stability
Everything that is included
Guided training & implementation
During your weekly one-hour sessions, you'll get personalised guidance tailored to your needs, along with specific recommendations and detailed, step-by-step directions for each of the four phases.
Immediately apply what you learn
Following each call, you'll get personalised tasks and exercises designed to navigate you through each milestone and phase.
These tailored activities are crafted to ensure steady and meaningful advancement towards your goals, maintaining a clear trajectory towards the finish line.
A control panel that tracks progress
You'll get access to a tailored dashboard where we'll jointly track and manage our shared goals and objectives.
A systemised & synchronised roadmap
You'll get a roadmap tailored to your unique business goals and objectives. We'll guide you through our structured and methodical phases, complete with milestones and tasks designed for impact.
Every detail in this roadmap is focused on achieving our shared targets.
Slack communication in real-time
Each client is included in an exclusive channel for swift and efficient sharing of information and ideas, facilitating in-depth exploration of topics requiring further explanation.
What other people think about us
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Meet your co-pilots
Hey, we’re Ryan and Liam.
You’ve probably realised that AI is starting to erode your margins because customers want tactical work at a cheaper price.
We’ve been where you are now. Both of us have been part of agencies that have generated millions of dollars in revenue the old way.
You know, custom work, tactical solutions, constant late nights. This used to be a clear path to building a successful agency, but it isn't anymore.
With tech advancements happening at pace, more and more tactical work is being done by AI. Forcing every agency to focus on tanigble business outcomes.
We’ve bundled our 10 years of agency experience into a solution that solves the biggest question every agency founder is facing: “How can we charge for the impact we make?"
This program is the most effective way to generate the income you deserve when selling services.
Are you ready to get paid for the outcomes your strategic knowledge generates?
Frequently asked questions
To ensure fair access to our programs and align our objectives closely with our clients', we adopt an outcome-based pricing structure.
This approach includes a base fee for each engagement, ranging from $1,500 to $5,000 per month.
Each week includes one guide strategy call lasting an hour, followed by 2-3 pieces of supplementary knowledge link exercises.
On average, people allocate 2-3 hours weekly to this process.
Typically, our clients begin to see an increase in their income from ideal clients within the first 90 days of starting with us.
Yes you can, if you're a professional services business with what you've read strikes a chord, book a call!
The Irreplaceable Agency
We write about strategies that make agencies irreplaceable